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[Nanchong City Speeds up the High-quality Development of Silk Cultural Tourism Industry]
Release date:[2021/12/21] Is reading[208]次

Nanchong City vigorously promotes silk culture, with the goal of building a famous silk cultural tourism city in China, and accelerates the high-quality development of the silk cultural tourism industry. In 2021, Nanchong Silk Tourism will receive 9 million tourists, and the comprehensive tourism income will be about 7 billion yuan.

   In 2021, Nanchong will vigorously promote the development of silk tourism and advance the development of silk tourism projects. The provincial-level key cultural and tourism project "Langzhong Silk Carpet Cultural and Creative Industrial Park" has been successfully completed and is now in operation. Renovation) has been basically completed; the Capital Silk Cultural Industrial Park (Silk Source Spot Scenic Area) has been included in the implementation of the major cultural tourism project in Gaoping District, and will focus on building it into a tourist attraction above 4A; the characteristic town of silk memory (Nanchong City Silk Spinning Factory) was included in the "14th Five-Year Plan" cultural tourism project investment promotion plan of Nanchong City. Nanchong City has built a century-old Chinese industrial heritage, Liuhe, Capital Silk Cultural Industrial Park, China Silk Museum, Shanghao Mulberry Tea Industrial Park, Langzhong Silk Carpet Cultural Creative Industrial Park, Chinese Silk Quilt Culture Museum, Chinese Shu Painting Cultural Museum and other cultural tourism There are 6 scenic spots and bases, focusing on creating silk cultural tourism products. Singing and dancing "Silk Road Camel", puppet show "Silk Road Camel Bell" dance "Embroidery", acrobatics "Silk Hanging" variety show "Impression of Jialing River" and other cultural programs. Cultural tourism products such as silk scarves, silk quilts, silk clothing, silk carpets, mulberry tea and mulberry vinegar have been developed. The "Western Silk City Tour" fine line of Silk Origin Scenic Area→Jialing Shanghao Mulberry Tea Industrial Park→China Silk Capital Silk Museum→Langzhong Silk Carpet Cultural and Creative Industrial Park was launched to actively promote the "Chinese Silk Capital·Silk Culture" brand. Continuously improve Nanchong's silk cultural brand. Langzhong silk carpet weaving technology was selected as a national intangible cultural heritage list; Gaoping silk traditional weaving and dyeing technology was selected as a provincial intangible cultural heritage list; Xichong silk weaving (hand reeling) technology, Shunqing Shu painting, Jialing Shu painting, Langzhong embroidery, Nanchong Shu brocade weaving skills, and Shanghao Mulberry tea making skills were included in the municipal intangible cultural heritage list. At the same time, actively promote the application of Nanchong "Silk Culture" as a national cultural export base.

   In 2022, Nanchong City will accelerate the construction of silk cultural tourism landmark projects. Support provincial parks (bases) to become bigger and stronger. Combining the planning and construction of Linjiang New District, inject new momentum for cultural tourism consumption, encourage the upgrading and transformation of silk industrial sites and old factories such as the Liuhe Silk Factory and Nanchong Silk Spinning Factory, to create a cultural, tourism, shopping, leisure, and catering complex. Silk cultural tourism integration gathering area, actively applying for a national-level cultural industry demonstration park, creating a landmark of silk cultural tourism in Nanchong. Innovate new business forms of silk cultural tourism. Encourage market entities to increase the development of silk cultural and tourism products, launch a batch of cultural and creative products with Nanchong characteristics, extend the silk cultural and tourism industry chain, and increase added value; vigorously promote the silk industry and research travel, cultural and cultural tourism, eco-tourism, and tourism performing arts In order to strengthen the silk cultural and tourism industry, we will select a batch of cultural tourism consumption clusters and new business products through organic integration. Continuously enhance the external visibility of Nanchong Silk Cultural Tourism. Actively apply for the national cultural export base and key projects of national foreign cultural exchanges, create a series of silk cultural repertoires, accelerate the construction of silk towns, promote the creation of China's sericulture and silk cultural tourism city, actively prepare for the Western China Silk Expo, and continuously improve Nanchong Silk Cultural Tourism Visibility and influence.


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