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Consumption upgrades have brought a new round of competition in various industries, and the home textile industry has also ushered in a new challenge for new retail development. In 2018, the market size of our national texture industry was 215.548 billion yuan, and it is expected to reach 289.755 billion yuan in 2022. How to "get the moon near the water tower" in the red sea in the home textile market will inevitably become a new proposition for each of the competition. The emergence of "Internet+" is undoubtedly provided new channels for the development of the home textile industry.

Based on big data technology, the "Internet+Home Textile" model is building a platform for home textile companies and consumers to communicate directly from digitalization. From marketing to sales, sales to management, management to operation, it effectively connects manufacturers, dealers and consumption consumption By. The leader of the home textile industry, Luolai Home Textile, is also expressing the "digital home textile new era".

The market comes from demand. The current demand of the home textile industry is mainly concentrated in the relocation of new homes, weddings, and daily replacement. With the acceleration of my country's urbanization, the scale of the population moved to new houses has continued to expand in recent years; secondly, the marriage has driven the prosperity of the wedding home textile product market; and the proportion of middle class has risen, and the consumption upgrade has caused the home textile industry to be in a good trend.

The Internet e -commerce economy is a double -edged sword, and opportunities and challenges coexist! Under the popularity of the mobile Internet, online marketing has made high progress, and home textile companies have developed blessings. Although Luolai Home Textiles have strong marketing capabilities in traditional offline sales, and sales rankings are also among the top. , Take the "e -commerce channel", the express train continues to enter, and the market profit margin is constantly squeezed. Therefore, the future battle will be released, and the Internet line layout will also be the focus of the group development. Luolai Home Textile is a modern enterprise group focusing on the main textile business. Products include bedding, home textiles, carpet supplies, curtain supplies, kitchen series, towel series, kitchen textiles, including more than 2,000 varieties of product groups. The project holder Ms. Zhang described her goal to build Luo Lai Mall into China's largest and most professional online media, growing up and mature with China's national brand art industry. In order to revitalize the national brand, Ms. Zhang joined hands with Yunyue in Ningbo. As one of the builders and operators of the Internet shared ecology, Yunyue shared ecology through the combination of cloud computing (PAAS platform), blockchain, and sharing technology for various industries. Partnerships, entrepreneurs, business associations, etc. provide technical services, and provide services based on the five -weight (technical sharing, content sharing, commodity sharing, and commercial value sharing).