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Affected by the subprime crisis, the US market demand has shrunk sharply this year. At the same time, the appreciation of the yuan against the US dollar and the reduction of export tax rebates have also greatly compressed corporate profit margins. Tang Zhangming introduced that in the past, the country encouraged exports, stipulating that one dollar of exports would be rewarded with one cent; Now the export tax rebate rate has been reduced from the original 17% to 11%, and the pressure on enterprises has increased significantly. Since the RMB exchange rate to the US dollar "broke 7", the export of US $1 goods is 1.3 yuan less than before, and only one Changshan Group has affected its income of about 15 million yuan in the first quarter, "enterprises have not dared to undertake long-term orders."
"Industrial restructuring is needed, but the current pressure on the textile industry is far more than it can bear." At present, many export policies, including export tax rebates and exchange rates, are not very favorable to textile exports, resulting in great export losses in the industry." Sun Huaibin, director of the China Textile Economy Research Center, said, "We hope to balance the loss of the textile industry in the exchange rate by raising the export tax rebate rate and other ways." But in the short term, it is still difficult to fine-tune macro policies."
Raw materials can not be imported at a low price, finished products can not be exported at a high price, the demand for Chinese textiles in the US market has slowed down significantly, and the export policy is difficult to adjust for a time. Many enterprises have tapped and adjusted marketing strategies to tap the potential of the domestic market and overseas emerging markets.
In view of the hindered textile export market in the United States, Changshan Group seized the opportunity of the cancellation of the quota system in Central Europe, adjusted its marketing strategy, expanded the European market, and consolidated the Japanese and Korean market. Vosges Group is the home textile enterprise that earns the most foreign exchange from exports in China. In view of the situation of weakening international market demand and declining profit margin, Vosges Group first focuses on brand building and marketing channel construction, and vigorously develops the domestic market. With "Everyone spinning" as the leading marketing model, we have built an excellent sales terminal in the domestic home textile industry. At the same time, gradually accelerate the development of developing countries and realize the diversification of the international market; Bosideng last year put forward the "three winter a year" new fashion concept, the company for early winter, late winter, late winter weather changes, respectively developed the early winter light short, late winter fashion coat, late winter dynamic series, through the creation of market selling points to improve economic growth, this year to expand the year round product strategy officially surfaced.
"China is a big textile country, but it is big but not strong. Industrial upgrading can only be achieved by increasing the contribution rate of science and technology and brands. Many of our advantageous enterprises are working hard for it, hoping that through the efforts of the industry, China's textile industry will have a say in the high-end market and truly become a world textile power." Sun Huaibin said.
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